On the occasion of World Tourism Day 2020, Maldives has introduced “Maldives Border Miles” program, the first of its kind loyalty program developed in the entire world for tourists, aimed to boost tourism in the Maldives.

Maldives Border Miles is a tourism promotion program initiated by Maldives Immigration, and developed with joint stakeholders, who also joined the ceremony; Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC) and Maldives Airports Company Limited (MACL). This program will be officially implemented on 1st December 2020 and is believed to take the tourism sector of Maldives to peak in the foreseeable future. 

This program is a three-tiered loyalty program for tourists. Tourists who enrol in this program will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions. There are three categories in this program; Aida (bronze tier), Anantara (silver tier) and Abaarana (gold tier). Each tier will be defined by a set variety of rewards, services or benefits, which increase in value as members progress.

With the introduction of the Maldives Border Miles program, it is expected that tourism will boost considerably as it is an added advantage in promoting Maldives. Furthermore, it is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life. 

To know more about travelling to Maldives, check out our article – EVERYTHING YOU NEED TO KNOW ABOUT TRAVELLING TO MALDIVES – POST COVID-19.

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